A Partner Management Platform (PMP) is a type of software that enables organizations to efficiently manage their partner networks by providing tools for partner onboarding, collaboration, communication, and performance tracking across multiple channels.

Partner Relationship Management (PRM) software is a type of platform that helps organizations manage and optimize their partnerships by providing tools for lead distribution, opportunity (deal) registration, content sharing, and onboarding processes, with the goal of strengthening relationships and driving business growth.

While both PMP and PRM software share similar goals of managing partner relationships, there are some key differences:

Partner Management Platform (PMP):
- Focuses on operational efficiency: PMPs help organizations streamline partner-related tasks, such as onboarding, communication, and performance tracking.
- Primarily concerned with process automation and data management.

Partner Relationship Management (PRM):
- Focuses on relationship-building and collaboration: PRMs aim to foster stronger relationships between partners by facilitating communication, collaboration, and mutual understanding.
- Emphasizes building trust, empathy, and shared goals among partners.

In summary, PMPs are more focused on operational efficiency, while PRMs prioritize building strong, collaborative relationships.

Partner Life-Cycle Management (PLCM) software is a type of platform that helps organizations manage the entire life-cycle of their partner relationships, from initial contact to ongoing collaboration and eventual evaluation with continued evolution or termination.

The SX application is a combination of all three types of software. It is a feature-rich, structured system that lets you manage your sales partnerships throughout the different stages of their life-cycle, providing tools and processes to optimize partner operational efficiency and development of collaborative, strategic relationships with the ultimate goal to enable your organization and partners to focus on increasing revenue and accelerating growth.

To find out more about the comprehensive set of features of the SX application, please visit the Features page, submit a request for consultation to chat to our friendly team, or book a demo to schedule a walkthrough demonstration of the SX application.

Our pricing page provides more information on the available tiered plans. Submit a request for consultation should you have further questions or interested in a tailored enterprise plan.

Please feel free to submit an inquiry or request a consultation to chat to our friendly team.